Markets act as pivotal point in the agricultural transformation process. Access to market plays\ncrucial role in exploiting the marketing opportunities for the pineapple farmers. In the study\narea, the strategies to unlock the market access among pineapple farmers are wanting and\nthese have resulted to limited marketing outlets. This study therefore seeks to determine the\nfactors influencing the choice of pineapple marketing outlets in Bureti district. The\ncross-sectional data were collected from a sample of 100 small-scale pineapple farmers. Data\nwas analyzed using descriptive and Multinomial Logit model. The results showed that gender,\ngroup marketing, pineapple produce, price information, marketing under contract and vehicle\nownership significantly influenced the choice of pineapple marketing outlets. The study has potential policy implication of improving the pineapple marketing performance and the\nwelfare of the farmer.
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